The best athletes needed something to safely hydrate, something to quench their thirst, and something to help them perform better. So with their help, Skratch reimagined sports drinks, stripping down what use to be a neon-colored carnival to its bare essentials. In the process, they learned that simple wasn’t just better for elite athletes, it was better for everyone who works hard and sweats. The result is a sports drink with less sugar (4% or 4 g per 100 ml) and a ratio of sugar (glucose + fructose) that is optimized for faster absorption, an electrolyte profile that actually matches what is lost in sweat (800 mg sodium, 80 mg potassium, 100 mg calcium, and 80 mg of magnesium per liter), and only real fruit for flavor for a light and refreshing taste that you can drink all day. That’s it – less sugar, the right electrolyte profile, and real fruit. So, if you’ve never met a sports drink you wanted to take home, your luck is about to change.